USPS to launch market test for Plus One
The United States Postal Service® (USPS®) filed a notice on August 13 with the Postal Regulatory Commission (PRC) of its intent to test market a new product called Plus One. This is an experimental product that will be test marketed starting on October 1, 2019. The USPS plans to run the market test for a period of two years, although this could vary depending on the success of the test.
What is Plus One?
Plus One is an addressed advertising card that may be mailed as an add-on piece with a USPS Marketing Mail® letter “marriage mail” envelope containing multiple advertising pieces. Marriage mail is a service provided by third-party providers who combine advertisements from multiple businesses into a single mailpiece. The goal of this new product is to offer small and medium size businesses (primary users of marriage mail) an expanded, affordable channel to market through the mail. This will benefit mail service providers by providing another service offering to retain and grow business and benefit the USPS by expanding its customer base.