USPS Proposal Could Impact Nonprofit Premiums

Nonprofits that use premiums for donor acquisition and renewal could face increased costs under an amendment being considered by the United States Postal Service (USPS). The proposal would limit all USPS Marketing Mail, regular and nonprofit, letter-size and flat-size, to content that is only paper-based/printed matter. No merchandise or goods will be allowed of any type regardless of “value.”

Something as basic as using a metal or plastic paper clip could force a move from Marketing Mail, which used to be called Standard Mail. Organizations would be forced to Priority Mail, Parcel Select or another USPS rate. Packages with goods and merchandise will have an Intelligent Mail package barcode (IMpb) and will travel through the package network stream, according to the USPS.

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