October 11, 2018
The Postal Service will release its Sparkling Holidays stamps Thursday, Oct. 11.
The stamps feature four images of Santa Claus created for Coca-Cola holiday advertisements that ran from the 1940s-1960s.
Additionally, USPS will offer a souvenir sheet with a semi-jumbo stamp as part of a wider scene that depicts Santa standing by a fireplace and holding a book that lists good boys and girls.
The images were created by famed commercial artist Haddon Sundblom, who is credited with refining the modern image of Santa as a smiling, rosy-cheeked, grandfatherly man in a red suit.
The stamps, which will be sold in booklets of 20, will be available at Post Offices and usps.com. The souvenir sheet is available at usps.com.
Sparkling Holidays is one of several new seasonal stamps from USPS this year.
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