According to CouponsInTheNews, the deal is valued at $630 million and will combine the “largest retail coupon site in the country and one of the largest traditional paper and printable coupon providers.”
The combination of the two could mean that consumers have even greater access to printable and online coupon codes in the future. At this time, the RetailMeNot name will not change, Harland Clarke indicated in a statement to CouponsInTheNews.
“By bringing together Valassis’ unmatched quantity of genuine valuable offers from its large, diversified client base with RetailMeNot’s premier digital audience distribution and brand, the companies’ combined offerings will become the consumer savings destination of choice,” RetailMeNot indicated in their press release.
For more details on this merger, as well as the previous history of RetailMeNot working with Valassis as early as 2009, see CouponsInTheNews.com.
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