The PMG also discusses how the organization is making strides in service performance, scanning and increased real-time visibility.
“We compete for business in every product category and our ability to retain our current customer base and attract new business directly impacts the bottom line,” Brennan says.
The PMG reviews the recent National Postal Forum, which recorded the largest attendance since 2009. “We showed businesses that combining the strength of physical mail with digital is far more effective at targeting customers in a crowded marketing landscape,” Brennan says.
The PMG also highlights the importance of improving the customer experience, current e-commerce and retail trends, and the organization’s recent financial performance, which reflects continued declines in total volume.
Additionally, she discusses how USPS is addressing financial challenges and increased competition by focusing on service, and by helping mailers integrate mail into their marketing efforts to reach today’s customers.
Informed Delivery, the USPS feature that provides residential consumers with digital previews of their incoming mail, is a key example.
“Informed Delivery is our digital strategy for mail, and it makes mail a part of your daily digital experience,” Brennan says.
Other topics in the video are postal reform legislation, the 10-year regulatory pricing review, and new stamp releases.