Pilot lets carriers use MDDs to submit leads

A new piece of technology is changing how letter carriers can pass on sales leads.

It was a big help for Roel Garza of Glendale, AZ. He noticed that one of the businesses on his route was using competitors for some of its shipping.

Garza asked the customer if they would be interested in speaking with a Postal Service representative about saving money — and the customer agreed.

The letter carrier then submitted the customer’s information using his new mobile delivery device, also known as an MDD.

Garza works at the Glendale Downtown Station, which is participating in a pilot program where letter carriers can submit sales lead information using the MDD scanner’s electronic lead card function.

This allows a letter carrier to enter information while talking with a customer. Once complete, the sales lead is transmitted to the district sales team, which then follows up with the customer.

For the lead that Garza submitted, Arizona District sales representatives were able to close a shipping deal with the customer worth $53,040 in new estimated annualized revenue for the Postal Service.

“We are thrilled with the results from the MDD pilot program,” said Dorothy Muir, small-business program specialist at USPS headquarters in Washington, DC. “This will make it so much easier for our carriers to help their customers connect with postal representatives who can help them save money and help their businesses thrive.”

The electronic lead card function for all MDDs is expected to be rolled out nationwide in 2022.


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