There is fear that you’ve been appointed postmaster general (congratulations, by the way) to downsize and privatize the post office. I’m here to plead for the post office. It is a great institution and — yes, yes, yes — incredibly efficient.
How can I say that when for generations it’s been the butt of jokes, a standard applause line when denounced by politicians as an example of government run amok?
Simple: personal experience.
For 33 years, I published professional newsletters in Washington. The champion in my stable was The Energy Daily. Its success — and it was very successful in the 33 years from its founding until I sold it — depended on the absolute reliability of first-class letter service from the post office.
Every evening we mailed the paper in a No. 10 envelope at a post office in the Washington area. Every morning, I received one in my mailbox in The Plains, Va., 50 miles southwest of District. It was extraordinary. So, too, was its delivery across the country.
Not only did we deliver subscribers their copies by first-class mail, but we also did all the promotion the same way. Over the years we mailed hundreds of thousands of first-class sales letters, and it paid off.