The Postal Service will launch a program next month to help small businesses affected by the coronavirus pandemic attract more customers.
The Every Door Direct Mail Retail Discount Program will offer a 10 percent postage discount for all Every Door Direct Mail retail mailings, including flats, postcards and flyers.
Every Door Direct Mail is a service that allows companies to tailor their mailings based on ZIP Codes and neighborhoods and filter them by the age, income and other demographics.
Business customers can take advantage of the 10 percent discount by creating an order using the EDDM Online Tool and dropping off their mailing at their local Post Office.
“Through the Every Door Direct Mail Retail Discount Program, we want to help businesses in recovery mode — especially local small and independent companies — grow their business and generate revenue,” said Marketing Vice President Steve Monteith.
The discount program is part of the Postal Service’s broader strategy to attract business customers. The organization also encourages employees to submit sales leads for businesses that could benefit from postal products and services, and Post Offices across the nation regularly hold Grow Your Business Day events in their communities.
Additionally, USPS plans to roll out a loyalty program for business customers who use Click-N-Ship for their shipping needs.
The Every Door Direct Mail Retail Discount Program begins Aug. 1. The Every Door Direct Mail page on usps.com has more information.