In January 2017, USPS Standard Mail will undergo a name change and be rebranded as USPS Marketing Mail

December 27, 2016

In January 2017, Standard Mail® will undergo a name change and be rebranded as USPS Marketing Mail™. It is expected that this name change will better communicate to mailers how this mail class can be used. In response to feedback from the mailing community, we are implementing this change in a phased transition period to allow both hardware and software changes to be implemented successfully.


Read more at original source: Intelisent Postal Affairs Blog ###

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55 Comments on "In January 2017, USPS Standard Mail will undergo a name change and be rebranded as USPS Marketing Mail"

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Valerie Chesson Lara McCoy Kimberly Yarbough Roy

A rose by any other name still stinks the same…

BAHAHAHA!

And carriers will be rebranded Amazon parcel technicians!😜

We can still ubbm right??

Wonder what genius came up with that? And how many hours was spent coming up with it…🙄

One of those many profit sucking upper management positions.

And who got the bonus for the new name? I remember carvin Marvin changed it from 3rd class to standard, took a huge bonus and retired.

Yup I remember that

And Marv also said future was letter mail, let ups and fed ex have parcels.

Oh brother

Nice to spent money on software. How about you spend money on extra batteries for our scanners that can’t handle the amount of hours we use them.

Or fire extinguishers for when our trucks catch fire

Or just new LLVs?

So how much $$$$ is that going to cost the ole PO??

Coming from the same people who made the priority and express box is almost identical!

That was a brilliant idea! SMDH🙄

yeah – and those sneaky-ass labels that look like ordinary first class parcels, but are actually Express.

Why not just call it what it is, junk mail.

Exactly!

Chris Christiansen

Bread and butter mail!

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