In January 2017, USPS Standard Mail will undergo a name change and be rebranded as USPS Marketing Mail

December 27, 2016

In January 2017, Standard Mail® will undergo a name change and be rebranded as USPS Marketing Mail™. It is expected that this name change will better communicate to mailers how this mail class can be used. In response to feedback from the mailing community, we are implementing this change in a phased transition period to allow both hardware and software changes to be implemented successfully.

Read more at original source: Intelisent Postal Affairs Blog ###

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55 Comments on "In January 2017, USPS Standard Mail will undergo a name change and be rebranded as USPS Marketing Mail"

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Kimberly Boram Kidwell

Valerie Chesson Lara McCoy Kimberly Yarbough Roy

Deborah Chopiak Leal

A rose by any other name still stinks the same…

Jennifer Langworthy Mccormick


Jeff Hubert

And carriers will be rebranded Amazon parcel technicians!😜

Erica Driggers

We can still ubbm right??

Debbie Dix Minton

Wonder what genius came up with that? And how many hours was spent coming up with it…🙄

Bonnie Warfield

One of those many profit sucking upper management positions.

Mark Pearl

And who got the bonus for the new name? I remember carvin Marvin changed it from 3rd class to standard, took a huge bonus and retired.

Jo Kappus

Yup I remember that

Dennis Brence

And Marv also said future was letter mail, let ups and fed ex have parcels.

Sheri Harrison

Oh brother

Lynn Pedota

Nice to spent money on software. How about you spend money on extra batteries for our scanners that can’t handle the amount of hours we use them.

William Mcintyre

Or fire extinguishers for when our trucks catch fire

Lydia Howe Read

Or just new LLVs?

Lydia Howe Read

So how much $$$$ is that going to cost the ole PO??

Marva Scarbo

Coming from the same people who made the priority and express box is almost identical!

Cynthia Seate

That was a brilliant idea! SMDH🙄

Molly Hatchet-Kuipers

yeah – and those sneaky-ass labels that look like ordinary first class parcels, but are actually Express.

Dennis Brence

Why not just call it what it is, junk mail.

Meta Bonnell


Chris Christiansen

Bread and butter mail!


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