Amid Firestorm, USPS Launches TV and Direct Mail Campaign to Assuage Concerns About Mail-In Voting

The U.S. Postal Service is launching an advertising campaign that will include sending mailings to educate Americans on the requirements for voting by mail, the agency told stakeholders in a recent meeting.

USPS, facing significant backlash for mail delays that could endanger the timeliness of what promises to be an unprecedented flood of mailed-in ballots for the Nov. 3 presidential election due to the novel coronavirus pandemic, told attendees of its first election mail task force meeting last week that it would launch the ads on TV, radio, print and direct mail to residential customers. The ads follow President Trump’s months-long criticism of states that have encouraged voting by mail and widespread frustration that USPS has not adequately supported the expansion of mail-in voting.

The campaign will run through Election Day, according to Dave Partenheimer, a USPS spokesman, to “educate the public on the Postal Service’s role within the mail-in voting process.”

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