July 12, 2017
The tech giant on Wednesday reported record sales for its third annual Prime Day, beating out its numbers for previous Black Friday and Cyber Monday shopping periods. In fact, Prime Day sales were higher than both shopping holidays combined in 2016.
Prime Day, which kicked off on Monday and offered 30 hours of deals, experienced a sales uptick of more than 60% compared to last year.
The company also added more Prime members in one day than ever before. Amazon required shoppers to be Prime members to participate in the sale.
While it didn’t give specific figures, Amazon (Tech30) said “tens of millions” of Prime members bought something on Prime Day this year, up more than 50% than last year.,