April 19, 2017
Shipping boxes may be a good place to sell advertising, and the USPS and Amazon have already tried out the concept. In a recent article, RetailWire said beauty brand Revlon paid to have 10 million Amazon shipping boxes branded with its name as part of a campaign dubbed “the Love Project.”
The marketing experts with whom the publication spoke thought it was great idea, as long as it wasn’t done to the point where customers begin to tune out the ads.
The Revlon campaign is the second to utilize Amazon shipping boxes – in 2015, cartoon characters from the Despicable Me sequel “Minions” appeared on special bright yellow boxes sent by select Amazon fulfillment centers.
At the time, an Amazon spokesperson told us the branded boxes were sent for both Amazon.com and third-party FBA-seller orders (sellers who use Fulfillment By Amazon).
The concept goes back even further. In 2014, the USPS collaborated with Sony Pictures to bring Spider Man to Priority Mail boxes, trucks, and marketing messages to promote the movie, “The Amazing Spider-Man 2.”
Full article: www.ecommercebytes.com ###
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